Two-Tenths of a second is all that is needed to form a first impression of a website.
Online marketing is a great and necessary investment, but so is your website. You want your readers to have a second helping of your content.
According to a study by Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of a website. That is not very much time, but with the right actions you can sway the viewer to have a great impression.
With so little time to make a good first impression, it’s important that your website:
1. Has a crystal clear “Call to Action”.
2. Is uncluttered and easy to navigate.
3. Includes “real” images that genuinely represent your company (keep the stock images to a minimum).
4. Is mobile-friendly.
5. Provides useful information (i.e., load it up with quality content).
Make sure your website is a place where people want to spend time. And remember, the majority of first-time visitors to a website leave without completing a conversion. Click here to find out how PPC retargeting can bring people back to your website.
If you’re looking to revamp your website please contact us today to see how we can get your website back to having a very impressive first impression.