In today’s business world and everyday living you will constantly see people glued to their smartphones and tablets? What does this mean for your business? It means that it is imperative that your business tailor their website to a mobile-friendly experience. As providers improve their networks and hardware giants continue to push out new devices, customers are browsing the web more from their smartphones and tablets rather than from traditional computers.
In late 2012, Google conducted an independent survey titled “What Users Want Most from Mobile Sites Today.” Of the 1,088 smartphone users that were surveyed, about 67 percent indicated they would be more likely to purchase a product or service from a business that built a mobile-friendly website. Couple that with the fact that 61 percent of users also said they’d leave a site that’s not optimized for mobile and it’s clear that having a mobile-friendly site is more important than ever.
Some companies have chosen to build full-featured native applications but in today’s web world this may not be necessary. There is now ways to make websites in a more responsive design which makes it easier for you to devote your development time to your website without the need for mobile app development.
While there are numerous lists of mobile feature requests, the ones appearing most often include speed, clarity, and access to contact information. Customers want to be on a website within a few seconds and once there, they want to see large buttons and clear, readable text. They also want to easily find contact information within just a few taps.
Source: Sproutsocial.com, Google